25 years logo

Serving Excellence in Marketing

One of the finest automotive component distribution house, we are catering to all types of customers in the zone. In this period, we have launched numerous brands with high level of satisfaction amongst all stakeholders.

Let's grow together!


The Brands

we care for, and are known for

AMP Logo


Leading brand of rubber suspension components for major HCV, LCV ,Utility, Cars & High-end vehicles.

Associated Since 2008
Emmbros Logo


The most reliable & quality-driven automotive Axle Shaft & Universal Joint manufacturer for HCV, LCV & Utility vehicles.

Associated Since ?


This European brand offers affordable brake solutions for all commercial vehicles & off-roaders.

Associated Since ?


The 60+ year manufacturer of high quality suspension parts for PV & LCV vehicles

Associated Since Jan 2022
Haldex Logo


This Sweden-based world-leading manufacturer provides brake solutions for all commercial vehicles & off-roaders.

Associated Since 1999
Jaya Hind Logo

Jaya Hind

High class clutch systems manufacturer for Commercial Vehicles (specially Force Motors range of vehicles).

Associated Since ?
Pricol Logo


Formerly PMP, the auto-electrical product range includes switches Relays, Horns, Halogens, Wiper Blades, Water Pump etc.


Global Leaders in Wiring Harnesses, Lights, Relays, Rear View Mirrors, Brake Linings and Shock Absorbers

Associated Since ?
Sabo Hema Logo

Sabo Hema

An indo-italian JV manufacturing shock absorbers, dampers & airbellows specially for trucks, trailers & buses.

Associated Since ?
Remsons Industries Ltd New Logo


High calibre horn manufacturer for vehicles including bikes.

Associated Since ?
Remsons Industries Ltd New Logo


Pioneers for Automotive Control Cables & Gear Shifters for HCV, LCV, Utility vehicles & Passenger Vehicles including bikes.

Associated Since 1996


Global leader in filtration products in all PV, CV and other vehicles ranging from F1 to Space Vehicles

Associated Since Jan 2022
Spicer Logo


Global leaders in drivetrain products for commercial, utility vehicles & off-highway segments in OEM & aftermarket.

Associated Since 1998
SVL Logo


Provides affordable propeller shaft & differential product for commercial & utility vehicles in Dana & other designs.

Associated Since ?


Manufacturer of high quality suspension products like control arms, stabiliser links,tie rod end & ball joint for all vehicles

Associated Since ?

Victor Reinz

Dana brand globally manufactures innovative sealing technologies of highest quality, specially MLS (multi layered steel) engine gasket.

Associated Since ?


This Jamshedpur based company is known for being the most preferred OEM of Tata providing auto electricals especially combi-switches.

Associated Since ?

Experience, expertise & economy are our strengths

We focus on clear communication & swift transactions.


Our Core Competency


level MARKETing


Business Practices


Growth year on year


The Management

Pawan Khaitan photo

Late Shri Pawan K. Khaitan

Sterling Spares is a result of his relentless pursuit of excellence for 4+ decades and a penchant for perfection.

We aspire to keep up the reputation he built for fair dealing & long term business relations.

vaibhav khaitan photo

Vaibhav Khaitan

An experienced and motivated technologist, he is passionate about the intersection of business, marketing and tech.

Infusing fresh ideas and adapting business to newest ways for efficiency & customer delight.

vikas khaitan photo

Vikas K. Khaitan

Having been part & parcel of Sterling Spares since inception, his hands-on approach makes him popular amongst all.

His friendly approach in the market helps in launching new products and helping retailers grow.


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6/1A British India Street, Kolkata-69